Hello,

Global Creative Director based out of Seoul, Korea. Also an author, a jazz singer & a meditation instructor.

Eugene is a Global Creative Director whose interdisciplinary work harnesses the spheres of technology, culture, art, and advertising. She's a multi-faceted player in local and global communications and has led a myriad of successful brand campaigns.

| Mindfulness leadership | Growth-focused | Self-propelled | Champion of Diversity & Harmony |

  • The One Show 2025 Health & Wellness + Pharma Jury.

    Excited to share that I’ll be serving as a jury member for The One Show 2025 Health & Wellness + Pharma Jury. It’s an absolute honor to be part of a group that recognizes the most brilliant creative ideas from around the world.

  • Immortals Awards 2024 Asia Jury

    Thank you for the opportunity to join the Immortals 2024 team. I am genuinely honored to be nominated as a judge representing Asia.

  • Art Direction Jury of Judge 2023 D&AD

    In 2023, I had the honour of sitting on the jury for the Art Direction category of the prestigious D&AD Awards. When the serious debates start, that's when the real fun begins!

  • Guest Speaker of Club de Creativos 2024

    C de C- Club de Creativos is poised to become an IRREPLACEABLE event for Spanish creatives. Being invited to speak at c de c - Club de Creativos was a profound moment for me.

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    5 Minutes with... LBBOnline Interview

    Her motto to live life in the moment propels her to cherish every moment she has and Eugene certainly knows what she wants to go for in life….

BOOK.

Iceland,

Up to Here or

From Here On.

She set out to see the Northern Lights, a sight that's on everyone's bucket list, but it's just one of the many things to see in Iceland. Never able to put the camera down, Iceland had something different to offer at every turn. She wanted to share the moment with the world, so she had learnt InDesign for her book. The book shows Iceland in summer and winter, following a route through the south-west, south and east of the country, through the north, the Snæfellsnes peninsula and back to the south-west again.