A young woman with short dark hair and earrings, smiling and looking at the camera, wearing a sleeveless black top and a necklace, against a plain background.

Hello,

Global Creative Leader building brands at the intersection of culture, creativity, and AI-driven innovation.
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Eugene is an award-winning global creative leader with a proven track record of driving brand growth across international markets. She connects creativity with business strategy to maximize marketing impact.

| Mindfulness leadership | Growth-focused | Self-propelled | Champion of Diversity & Harmony |

  • A promotional poster with a peach-colored background promoting the 2026 Cohort of See It Be It. It features a professional photo of Eugene Park, a woman with glasses and short black hair, wearing a red blazer. The text highlights the start of the journey and provides her details, including her title as Creative Excellence Lead at CJ Cheiljedang in South Korea.

    Selected for the Cannes Lions See It Be It 2026 Cohort.

    Eugene Park joins the 2026 SIBI cohort as the first Korean selected among 20 creatives from 15 countries. https://www.brandbrief.co.kr/news/articleView.html?idxno=9719

  • Juror, Cannes Lions International Festival of Creativity 2025

    2026 Cannes Lions Scholarship Jury

    2025 Healthcare&Wellness Jury

    2025 Grand Prix for Good Jury

    2025 Inside the jury room speaker

  • Promotional graphic for the 2025 One Show Jury on health, wellness, and pharma, featuring a smiling Asian woman with short black hair in black attire, with text in blue, black, and green on a grid background.

    Juror, The One Show 2025

    Selected as a Jury Member for The One Show 2025 — Health & Wellness + Pharma. Member of The One Club for Creativity.

  • Black and white photo of Eugene Park, a smiling Asian woman with short black hair, wearing a sleeveless black top, a necklace, and earrings, on a campaign poster for the Shots awards 2026, Asia Pacific.

    Juror, shots Awards Asia Pacific 2026

    Served as a Direction Juror for the shots Awards Asia Pacific 2026.

  • Three women sit on stage and speak into microphones during a panel discussion at a conference, with an audience observing. The background has Korean and English text on the wall, including the words '박유진, CJ제일제당, Marketing, professional'.

    Juror, Cannes Young Lions Competition Korea 2026

    Served as a Juror and Panelist for the Korea National Selection of the Cannes Young Lions Competition, selecting Korea’s representatives for Cannes Lions.

  • Juror, Clio Health 2025

    Appointed as a Juror for ‘Creative Business Transformation, Partnerships & Collaborations, and Integrated’ at Clio Health 2025.

  • Award announcement for Eugene Park as Asia Jury member at The Immortal Awards, featuring his black and white portrait and information about his role as Global Creative Director at Cheil Worldwide Seoul.

    Juror, The Immortal Awards 2024

    Selected as a Juror for The Immortal Awards 2024 Asia Jury Lineup.

  • Juror, D&AD Awards 2023 — Art Direction

    Honored to have sat on the jury for the Art Direction category at the prestigious D&AD Awards. When the serious debates begin, that’s when the real fun starts

  • A woman with short black hair smiling, with text and graphic overlay in Spanish, including words like "EUGENE," "PARK," "PLAS," and references to a creative club event in April 2024, with additional graphics and notes.

    Guest Speaker of Club de Creativos 2024

    C de C- Club de Creativos is poised to become an IRREPLACEABLE event for Spanish creatives. Being invited to speak at c de c - Club de Creativos was a profound moment for me. https://www.instagram.com/clubdecreatividad_cdec/reel/C64LPIAhF3M/

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    5 Minutes with... LBBOnline Interview

    Her motto to live life in the moment propels her to cherish every moment she has …. https://lbbonline.com/news/5-minutes-with-eugene-park

  • An illustration of a woman with orange skin and black hair styled in a bun, taking a selfie in a pink bathroom, with a pink bathrobe on a wall and a pink mirror.

    Kundal Pink Glove: Turning Taboo into Routine

    A Brush with Breast Cancer Inspired a Pink Glove That’s Changing Behaviour and Tackling Taboos. https://lbbonline.com/news/a-brush-with-breast-cancer-inspired-a-pink-glove-thats-changing-behaviour-and-tackling-taboos

Photograph of two people standing together on a hilltop, overlooking a landscape under a partly cloudy sky during twilight, with a visible moon.

BOOK.

Iceland: Here Ends, Here Begins

Text, Photography, and Editing by Eugene Park

A photographic journey through Iceland across summer and winter, from the Northern Lights to the changing landscapes of the south, east, north.

A person with dark hair in a bun is submerged in water, facing downward, with only their head and arms visible above the water.
A person standing alone on a dark sandy beach looking at the ocean waves and distant rocky cliffs under a cloudy sky at dusk.
A woman in a dark jacket and blue jeans standing in front of a large white lighthouse with a red top, under a cloudy sky, near the ocean.
A person inside a glass-enclosed booth with fogged glass and the phrase 'Be grateful be happy' written on it. The person is wearing a red shirt, and there are red and white striped straws and a Coca-Cola cup on the counter inside the booth.
Snow-capped mountains under a clear sky with a visible moon, icy water with floating ice blocks in a cold landscape.
Two people are standing near a body of water with floating icebergs, looking at the ice and overcast sky.
People swimming in a geothermal hot spring pool with a railing around it, surrounded by mountains and a cloudy sky.
Black and white photo of a waterfall cascading over rocks with a person sitting on the rocks near the edge, immersed in the scene.
A person walking along a beach with a body of water and clouds in the sky.