Kundal Pink Glove

Korea’s First Breast Cancer Self-Examination Campaign

In a nation with Asia's highest rate of breast cancer, cultural taboos have long prevented open discussions about self-examination. Korea's leading beauty brand, Kundal, addressed this challenge by integrating self-examination instructions into their ubiquitous scrub glove, a staple of the renowned K-Beauty routine. This innovative approach informed and empowered women, seamlessly blending health awareness with everyday self-care.